We trooped down to Suntec today to head for Starhub's roadshow. Unfortunately, bad planning and coordination by Starhub resulted in a long queue of people standing in line, awaiting their turn. We were shocked at the sight. We have ever been to a starhub branch and their usual SOP is for customers to take a Q no. and they will sms you when your no. comes near. Obviously they were not practising that here (which is really very silly of them) .
Since time is infinitely more valuable to us than standing in line for the next 4 hours (which is the average waiting time there), we turned tail and left. Instead of hiring and splurging the budget on the battalion of part-timers standing around giving out phamplets or balloons or even the huge stage with DJ and performers, perhaps it might have been more cost-effective to channel those resources to a better Q-ing system for serious customers. Yes, I got two free ice creams, two free balloons but I couldn't even get close to giving them my business ??? Hows that for sheer irony of 'marketing'?
